Custom Websites & Business Software

Practical digital tools for small businesses, creators, and early teams that need more than a template and less than agency-level theater.

Start Project Intake View Launch Pricing

Project Intake

Turn a vague idea into a buildable scope.

What are we building?
What does success look like?
What pages or features are needed?
What budget and timeline are realistic?

Not sure what you need? The intake is designed to classify the project before anyone wastes time guessing.

What we build

Small-business web work with software instincts.

The offer is not just prettier pages. It is help turning services, messy workflows, and half-formed ideas into a useful digital surface people can actually use.

Business websites
Landing pages
Product/service pages
PWA-style apps
Contact and quote flows
Booking or inquiry setup
Simple dashboards
Custom workflow tools
E-commerce setup support

Built from real product work

The services are backed by shipped products, working MVPs, and live public infrastructure.

The same practical development process behind Into The Eye products is what shapes client work: clear scope, usable interfaces, deployment paths, and honest maturity labels.

These examples are Into The Eye products, prototypes, or public-site work under the Thoth Systems DBA / assumed business name lane. External founder portfolio work can be discussed separately when relevant, but is not presented here as an Into The Eye product.

Live product

ReFinEd

Financial education app with lessons, quizzes, paper trading, AI-supported learning, subscriptions, and Android/PWA delivery.

Working MVP

Yard Pilot

Driver-first yard mapping and trailer memory with slot tracking, Yard Board inventory views, Move Board workflows, Audit Lite, facility profiles, cloud backup/restore, and read-only Co-Pilot assistance.

Functional prototype

JotStock

Photo-assisted inventory counting, human correction, local audit history, and export-ready evidence patterns.

Public company surface

This Website

A live public site with services intake, support, deletion, FAQ, privacy, product, and release-history routes.

Product PortfolioSee the live, MVP, prototype, lab, and concept lanes.ReFinEd Release HistorySee how we ship, iterate, fix, and maintain real software.ReFinEd Live ProductSee the flagship app surface and public product positioning.

Limited Launch Pricing

Founding-client rates without pretending the work is tiny.

Into The Eye is accepting a small number of founding clients at reduced launch pricing while building a public services portfolio. Prices are starting points, not instant quotes.

Starter Landing Page

from $299

2-5 business days after content is ready

A focused one-page site for a service, promotion, event, or simple online presence.

  • Mobile-friendly page
  • Contact CTA
  • Basic SEO title and description
  • Deployment help

Starter Website

from $499

1-2 weeks after content is ready

A small website for local businesses, creators, and service providers who need to look real online.

  • Up to 3 pages
  • Services/contact structure
  • Social links
  • One revision round

Small Business Website

from $899

2-4 weeks after content is ready

A fuller web presence with stronger content structure, FAQ/support content, and launch support.

  • Up to 5 pages
  • Contact form planning
  • Gallery/testimonials/FAQ sections
  • Basic analytics setup

Custom Business Tools

discovery first

quoted after scope is clear

For dashboards, forms, portals, databases, automation, or custom app features.

  • Paid discovery available
  • Feature and scope plan
  • Deployment approach
  • Quote after requirements

Final quotes depend on scope, content readiness, integrations, timeline, hosting/deployment needs, and revision requirements.

Timelines begin after required content, access, and project details are received.

Most fixed-price projects include 1-2 revision rounds depending on package.

How the work starts

The intake protects the project.

A good form helps the client explain what they need, helps us classify the work, and prevents a simple website request from quietly becoming a full custom app.

Start Intake
01

Discover

We start with the intake and clarify what the project actually needs to do.

02

Scope

We define pages, features, timeline, ownership, revision limits, and pricing in writing.

03

Design

We shape the content and interface before building so the direction is visible early.

04

Build

We develop the site or tool, then review it against the agreed scope.

05

Launch

We help with deployment, domains, and handoff based on the package or quote.

06

Support

Maintenance and updates can be added when the project needs ongoing care.

Clear ownership

After final payment, the client owns the finished custom work created specifically for the project. Into The Eye retains reusable internal tools, templates, and development methods.

Launch help

We can help with deployment, domains, and platform handoff. Hosting, domains, paid plugins, app store fees, and third-party services are separate unless included in writing.

Care after launch

Maintenance, updates, new pages, and small improvements can be quoted separately or bundled into a support plan when the project needs ongoing care.

What we do not promise

No guaranteed search ranking, traffic, sales, or app store approval.

No legal, tax, medical, financial, or compliance advice.

No development starts until scope, pricing, and ownership terms are agreed in writing.

Major changes after scope approval may require a revised estimate.

Deposits, revision limits, and final payment before launch/handoff are part of the process.

Client-provided content, access, and third-party fees are handled separately unless included in writing.

Need a practical web presence or business tool?

Start with the guided intake. If the idea is vague, we will help classify it before quoting the build.

Request a Free Estimate